CultureCompass – Cultural guide for business travellers

culturedude culturecompass


The Culture Compass was developed by The Hofstede Centre, in collaboration with Culturedude and Itim International.

The purpose of the CultureCompass is to make you aware of potential cultural pitfalls and to increase your effectiveness in dealing with those being born and raised in a country different from yours.

Since you as a person probably differ from the average score of your home country, our survey will measure your personal score on Hofstede’s model in order to give advice as accurately as possible.

How does it work ?

You might have heard about Professor Geert Hofstede’s dimensions of national culture:
PDI (Power distance),
IDV (Individualism),
MAS (Masculinity),
UAI (Uncertainty avoidance),
LTO (Long term Orientation)
If not, read more in the app or go to where you can read about them and even register for an online training to learn how to use them efficiently.

The Dimensions of National Culture give you a practical idea of the general tendencies of a culture in comparison to others. They give you a very practical insight inside the culture that you can apply to your daily life in a foreign country, when dealing with foreign clients, friends etc.

When you open Culture Compass for the first time you will be asked to fill up a short survey. Based on your answers, your function, and your country of origin Culture ComPass will calculate your “cultural score”.
You will be able to compare your “cultural score” with the scores of the country of your choice and get personalized guidance for each dimension.

You can then compare your personal score with the score of other countries.